It was said that King Charles the Second of England after returning from a royal hunt in the forest surrounding Friday Hall was particularly hungry. Upon seeing a loin of beef, dripping with juices fresh from the ovens, he exclaimed, “A noble joint! By St. George, it shall have a title!”
Thus, the loin became Sir Loin.
While we certainly like the sound of that, the more likely origin of the name is a little duller. The French word ‘surlonge’, which literally means ‘top of the loin’ was probably the source. And since culinary terms were almost always French since the Norman invasion, there’s little doubt about the sirloin’s true lineage.
Through the setup of our Taringa store, we have continued to impress and build our relationship with the biggest meat processor in Australia, JBS Swift. In fact, the GM was so impressed with the overall concept of our store that he flew his plant managers in from around the country, NSW, Victoria as well as Queensland, to show them how their flagship products have been showcased.
So why was the GM of JBS Swift so impressed by our Taringa store?
Paul Hillman
Author